40% of Ferrari buyers are under 40 years old

Ferrari's CEO announced that 40% of new buyers are now under 40, a rise from 30% just 18 months ago. This shift indicates growing interest in the brand among younger consumers. The company maintains strict production limits to ensure exclusivity, with nearly 75% of Ferraris sold to existing customers. Wait times for new models exceed two years, which the CEO describes as part of the buying experience. Ferrari plans to launch its first fully electric vehicle on October 9, as part of a strategy to offer combustion, hybrid, and electric models. Some customers prefer electric options, while others remain loyal to traditional models.