Google settles Incognito mode lawsuit, enhances privacy measures

Google settled a class action lawsuit by agreeing to destroy or de-identify web browsing data from its Incognito mode, affecting 136 million users. The $5 billion proposal includes greater transparency on data collection and limits on future tracking. Google denies wrongdoing and will delete data collected before December 2023. The settlement does not award damages to the class but allows individual claims. Google will enhance disclosure and block third-party cookies in Incognito mode for five years.