Adam MacDougall becomes Australia's richest footy star ever

Adam MacDougall, a former NRL star, has become one of Australia's richest people with an estimated net worth of $650 million. He was recently listed in the 2025 edition of Australia's Richest 250. MacDougall, known for playing with teams like the Newcastle Knights and South Sydney Rabbitohs, has successfully transitioned from sports to business. He made his first appearance on the wealth list in 2024 and continues to grow his business through his nutrition company, Cranky Health. After retiring from rugby in 2011, MacDougall pursued education in business and economics at Newcastle University. His studies helped him establish a strong foundation for his business career. He identified a common health issue among busy Australian men and developed a weight-loss drink called The Man Shake. The product quickly gained popularity and expanded to include The Lady Shake and The Kids Shake. In 2022, a private equity firm invested $400 million into MacDougall's company, raising its valuation to about $200 million. This investment has boosted plans for international expansion. MacDougall continues to make strategic investments. For example, he invested $1.6 million in HITIQ, a company that produces smart mouthguards. He has also made charitable donations, including $100,000 to brain cancer research and support. The latest list shows 30 individuals under 45 making the ranks, with many fortunes coming from technology. However, property remains a significant source of wealth in Australia.