Aditya Birla launches luxury project Birla Punya in Pune

Aditya Birla Real Estate's shares are attracting attention after the launch of their new project in Pune. The project, called Birla Punya, is a luxury residential development in the Sangamwadi area. It will feature around 1,000 apartments in four high-rise towers. Birla Punya covers 5.76 acres and will provide a total of 1.6 million square feet of saleable area. Development will happen in phases, with the first phase including two towers and 500 units. The project targets the demand for premium housing in Pune, which has a growing IT sector and improving infrastructure. Located in Central Pune, the project offers good connectivity to important places like Shivaji Nagar, Koregaon Park, the Pune International Airport, and the Mula-Mutha Riverfront. It will include more than 50 luxury amenities, including dining options and environmentally friendly features like rainwater harvesting. K. T. Jithendran, the Managing Director and CEO of Birla Estates, emphasized Pune's evolving real estate market. He stated that the new project aims to raise standards for luxury living while reflecting the city's unique culture. Aditya Birla Real Estate has been expanding in major Indian markets. Along with Birla Punya, they have recently acquired land in Manjri and launched projects in NCR and Bengaluru. On Monday, shares of Aditya Birla Real Estate closed at Rs 1,773.70, a slight dip from the previous day. Despite a 24.08% increase in the past year, the stock has seen a decline of 36.88% over the last six months and a 7.83% drop in the past week.