Adobe launches AI platform for business automation solutions

Adobe Inc. is expanding its offerings by introducing artificial intelligence (AI) services through a platform called 'Agent Orchestrator.' This new tool enables businesses to access Adobe's own AI models, as well as third-party models from OpenAI and Google. The company aims to diversify beyond its traditional products, focusing on AI solutions for customer service, technical support, and marketing. Adobe unveiled this initiative at its annual Summit event in Las Vegas. Early customers for the AI platform include IBM, Air India, and HDFC Bank. Adobe officials noted that the new AI services are already generating revenue. Sundeep Parsa, a vice president at Adobe, mentioned that they will use AI for content generation while partnering with others for tasks like reasoning and debugging. Adobe is working with top technology partners globally to promote its AI platform. Recently, the company reported strong first-quarter earnings but fell short of projections for future earnings, leading to a drop in stock prices. However, analysts remain positive about Adobe's prospects. They believe the new AI services are essential for Adobe to compete effectively and retain large clients. The company is also focusing on an 'ethical AI' approach, which could enhance its appeal to businesses. Adobe's strategy in different regions, including India, is similar, as they anticipate gradual growth from their AI initiatives. As the market for AI continues to evolve, Adobe sees potential for significant impact in the coming years.