Adobe unveils AI-driven projects aimed at improving workflows

Adobe showcased many new projects at the Adobe Summit 2025. These projects, called "Sneaks," include features that use artificial intelligence (AI) to help businesses and marketers. Historically, 40% of these Sneaks have made it to actual launch. One of the highlights is Project Perfect Context, which aims to help teams better understand customers. It combines various data sources, like weather and economic data, with user behavior insights. This gives businesses a deeper understanding of their customers and can improve campaign outcomes. Another interesting project is Project Slide Wow. It automates the creation of PowerPoint presentations from data in Adobe tools. Users can quickly turn complex data into engaging slides with visual aids and speaker notes, making it easier for leaders to present information. Project Site Leap simplifies moving content to Adobe’s Experience Manager. It allows users to easily import and redesign brand pages with the help of an AI agent. This project aims to reduce the hassle of updating outdated content management systems. Project Get Savvy is designed to help marketers kick off their campaigns. It provides AI tools for brainstorming ideas, creating content, and finding the best ways to reach audiences, all in real-time. Other projects include Project Frame Sense, which personalizes video experiences for customers in travel and hospitality, and Project Panorama, which visualizes user interactions in mobile apps. Lastly, Project Vision Cast aims to improve collaboration between marketing and creative teams by generating rough product concepts for discussion. Overall, these Sneaks highlight Adobe's continued focus on using AI to enhance digital marketing and creativity.