AFL's $100 million plan addresses future disaster threats

The AFL's financial situation is under pressure as it faces challenges from natural disasters, media concerns, and lawsuits. AFL CEO Andrew Dillon has proposed a $100 million plan to safeguard and expand the game over the next five years. This plan aligns with a new $4.5 billion media rights deal. Dillon plans to invest $20 million annually to create a "war chest," which will restore funds previously used for investments. This fund was originally set up in 2007 but has been depleted due to past purchases, including Marvel Stadium, and the financial impacts of the COVID-19 pandemic. The league is also wary of the current media environment. Clubs have been informed that they need to prepare for the possibility that their media partners, Seven Network and Foxtel, may struggle to meet contract obligations. Additional financial strains come from the rising costs of the AFLW competition and debts of some clubs. Recent events, like cyclone Alfred in Queensland, have underscored the urgency of Dillon's plans. While he aims to invest further in regions like New South Wales and Queensland, expansion teams like Gold Coast and GWS are proving expensive for the league. The AFL is currently renegotiating a pay deal with players ahead of their contract expiration in 2027, amid ongoing discussions on a potential class action from past Indigenous players regarding concussion issues. Dillon's strategy involves creating new revenue streams through business ventures outside of football. The AFL has officially begun looking for a senior manager to help with future investments and innovations in various sectors, including property and technology.