AI initiatives require collaboration between CTO and CMO

In many companies, there is an ongoing debate about who should lead AI initiatives: the Chief Technology Officer (CTO) or the Chief Marketing Officer (CMO). This disagreement can greatly affect how effectively a business uses AI. The global AI market is projected to grow significantly, from $757.58 billion in 2025 to $3.6 trillion by 2034. Because of this, understanding who should guide AI strategy is crucial. The key is that AI should not just be viewed as technology but as a vital part of business strategy. Both the CTO and CMO have their strengths. The CTO is focused on technical aspects such as data security and system reliability, while the CMO looks after customer experience and brand positioning. However, neither one should unilaterally decide on every AI tool used in the company. It’s essential for the person using the tools to have a say in picking them. In large organizations, having a Chief AI Officer (CAIO) can help. Rather than controlling all AI decisions, a CAIO can connect teams, understand needs, and ensure company-wide strategies are aligned. This role is about collaboration rather than command. An effective approach to choosing AI tools involves several steps. First, teams should define the goal of the AI tool. Next, they should identify who will use it and test its capabilities. The CTO can then ensure that any chosen tool is secure and integrates well with current systems. Finally, it’s essential to regularly review the effectiveness of the AI tools being used. AI impacts all aspects of a business, making it crucial to create a strategy that fits everyone’s needs. Decisions should be made by those who will use AI daily. This method encourages innovation and efficiency across the organization.