AI search tools like SearchGPT challenge Google's dominance in online search

AI technology is increasingly influencing online search, with systems like SearchGPT and Perplexity gaining popularity. Google has long used AI algorithms, but competitors are emerging that offer more user-friendly experiences. SearchGPT, a variant of ChatGPT, provides direct answers to queries instead of links, making it easier for users to find relevant information. For example, it can suggest specific restaurants based on user preferences. As AI search tools improve, they may change how people conduct online searches. Users are finding these new systems more efficient and enjoyable compared to traditional search engines.