AI transforms festive shopping trends in India, says Meta report
livemint.com — October 7, 2024, 08:00 PM UTC
A Meta study shows significant changes in India's festive shopping, driven by AI, quick commerce, and regional language content. Shoppers are increasingly relying on e-commerce, with many expecting to spend more this season. The research indicates that AI-powered ads and business messaging are influencing purchase decisions. Quick commerce is gaining traction, with one in four electronics buyers using it. Over half of festive shoppers plan to increase their e-commerce usage. Influencer marketing is also important, with micro influencers having a similar impact as larger ones. Most shoppers prefer ads in their local language. The study reveals that 96% of consumers anticipate changes in their shopping behavior this festive season.