Al Ghurair invests in sustainable poultry for UAE

Al Ghurair has been a key player in the UAE's food security for 20 years, producing 200 million high-quality eggs each year. On Poultry Day, the company showcases its commitment to sustainable and innovative poultry farming, aligning with the UAE's goal for self-sufficient food systems. The company's focus is on innovation in both its processes and products. They use state-of-the-art facilities and automated systems to improve food safety and reduce contamination. Their goal is to provide the best quality eggs while maintaining high hygiene standards during production. Al Ghurair has launched a new poultry farm for fresh chicken in KEZAD, part of a larger plan to develop three major food processing projects with an investment of over Dh1 billion. In 2024, they introduced liquid eggs, offering convenience to businesses and consumers alike. Sustainability is central to Al Ghurair's operations. One major initiative involves optimizing animal feed, which helps lower the environmental impact. By reformulating diets, the company has reduced CO2 emissions by 930 tons, with significant annual savings projected. Al Ghurair's commitment to food security is evident in its strategy to maximize the potential of its poultry. This dedication earned them the Best Flock award from Lohmann, highlighting their excellence in poultry farming. To better connect with consumers, Al Ghurair has revamped the packaging of its flagship brand, Jenan. They focus on educating buyers about the advantages of locally produced poultry, promoting transparency, freshness, and sustainability. Through innovative marketing strategies, Al Ghurair aims to make it easier for consumers to choose high-quality poultry products. They are paving the way toward a sustainable future that supports the UAE's vision for a resilient and eco-friendly food system.