Alaska Airlines launches AI tool for stress-free travel

Alaska Airlines has introduced a new genAI platform designed to make travel easier and less stressful. This tool is meant to help travelers plan their trips and navigate airports more smoothly, aiming to reduce the chaos that often comes with flying. Bernadette Berger, the Director of Innovation at Alaska Airlines, shares that the idea for this platform came from guest feedback. She explains that the goal is not only to simplify trip planning but also to improve the entire airport experience. "We want to provide real-time information and personalized options to make boarding stress-free," Berger said. One feature of the new AI system focuses on reducing anxiety about carry-on luggage. Alaska Airlines has created a way to use advanced computer vision at gates to manage carry-on counts. This system helps travelers feel more relaxed knowing their bags will fit on the plane. Berger addressed another common concern: navigating through busy airports. The AI can send personalized updates, such as gate change notifications, directly to travelers’ phones, along with information about walking distances. Additionally, an AI-powered navigation tool will assist travelers with children or those needing accessible routes. The airline emphasizes that the use of AI will not replace human staff but will enable customer service agents to focus more on personal interactions with passengers. Berger stated Alaska Airlines is committed to ethical AI practices, ensuring transparency and security in their systems. Looking ahead, Berger envisions a future where personalized digital assistants will help travelers throughout their journeys. These AI agents could adapt plans in real time and suggest less crowded destinations. Alaska Airlines aims to lead the way in innovative travel solutions, from booking to boarding. Their ultimate goal is to reduce travel stress and create enjoyable experiences for all passengers.