Alex Cooper launches hydration drink Unwell Hydration targeting young women

Alex Cooper, host of the popular podcast "Call Her Daddy," is launching a new hydration drink called Unwell Hydration. Targeting young women, it features three flavors and includes electrolytes, B vitamins, and green coffee extract. The drink will be available at Target in January. Molson Coors is focusing on its Coors Banquet brand, which has seen significant growth after being featured in shows like "Yellowstone." The company plans to expand its distribution and is also developing new nonalcoholic products, including a new line called Simply Evolve. Suntory Global Spirits is introducing Maru-Hi, a lemon-lime flavored ready-to-drink cocktail inspired by Japanese izakayas. Set to launch in California in January, it is part of Suntory's strategy to enhance its presence in the U.S. RTD cocktail market.