Alex Cooper partners with Nestlé to launch electrolyte drink Unwell Hydration

Alex Cooper, host of "Call Her Daddy," is launching an electrolyte drink called Unwell Hydration in partnership with Nestlé. The drink, aimed primarily at women, is low in sugar, contains B vitamins, and will be available starting January 1. Unwell Hydration will come in flavors like strawberry, orange hibiscus, and mango citrus, and is described as "gently caffeinated." This move aligns with a trend of celebrities entering the beverage market, following others like Dwayne Johnson and Kim Kardashian. Cooper's company has also filed a trademark for "Popular Vodka by Unwell," indicating potential expansion into alcoholic beverages. She continues to grow her media business, having launched Unwell Network and signed a significant deal with SiriusXM.