Alibaba merges e-commerce operations under new leadership of Jiang Fan

Alibaba Group is merging its domestic and international e-commerce operations into a new unit called Alibaba E-commerce Business Group. Jiang Fan, previously head of Alibaba International Digital Commerce, will lead this division and report to CEO Eddie Wu. This reorganization is Alibaba's largest since it split into six independent units in 2023. The aim is to streamline operations and enhance collaboration between domestic and international supply chains amid rising competition. Under Jiang's leadership, Alibaba's international division has seen significant growth. Recent initiatives include launching a digital marketing tool and implementing service fees for merchants, as the company seeks to boost its domestic and global presence.