Altadena residents oppose luxury development post-Eaton Fire

ALTADENA, Calif. — After the Eaton Fire destroyed many homes, residents of Altadena are determined to protect their community from luxury developers. Signs are appearing throughout the area stating "Altadena is not for sale." The fire burned over 9,400 properties and 14,000 acres, leading to concerns about wealthy buyers moving in. So far, 14 properties have sold post-fire, with many being bought by developers. At least seven were acquired by investors, including some from abroad. Community members worry these buyers may change Altadena's unique character. Local resident Darrell Carr expressed concern about losing the small-town feel and "the character of the people." To help, the nonprofit Greenline Housing Foundation has started buying land to prevent sales to big developers. Greenline aims to provide long-term housing solutions for displaced residents and recently bought a property for $520,000. The foundation works like a "land bank" to retain land for community use. Many families are reflecting on whether to rebuild, as the fire devastated a neighborhood known for its diversity and creativity. Historically, Altadena provided opportunities for Black homeownership, which exceeded 80%. A recent study showed that more Black households were affected by the fire compared to non-Black households. Experts urge swift action to protect this historic community. The housing market is recovering, with prices nearing pre-fire levels. Local real estate agent Brock Harris noted that new home sales might reach nearly $2 million. Rebuilding is costly, leading some homeowners to consider selling instead. Residents like Carr and his wife initially struggled with the idea of rebuilding after losing their home of 25 years. Memories of their late son have motivated them to restore it. Others, however, are hesitant due to health concerns and escalating building costs. Many displaced homeowners face tough decisions. Insurance payouts often fall short of the costs to rebuild. Ali Pearl, who lost her home, remains committed to staying in Altadena despite being quoted $1.2 million to rebuild. She is connecting other residents with resources to help them stay in the community.