Amazon shifts hardware strategy to prioritize quality

Amazon has announced a significant shift in its hardware strategy, led by devices chief Panos Panay. The company plans to enhance its product quality, focusing on better sound, improved battery life, and top security across all device tiers. Panay, who previously worked at Microsoft, aims to apply a meticulous approach similar to Apple's. He emphasized that no corners will be cut in the development of new devices, which may include augmented reality glasses and wearable technology. This change marks a departure from Amazon's past focus on low-cost, low-quality hardware. The new strategy is expected to take effect later this year.