AMC discourages singing during Wicked screenings while planning special sing-along showings

AMC Theatres is taking steps to discourage audience singing during screenings of the new film adaptation of "Wicked," which opens in U.S. theaters on Friday. The chain will air a 30-second ad asking viewers not to sing along to the musical's popular songs. Some attendees of early screenings reported feeling disrupted by others singing, which detracted from their experience. In response, AMC plans to offer about 1,000 special sing-along showings of "Wicked" starting after Christmas for those who want to sing along. This approach marks a shift from the typical movie theater etiquette, where silence is expected. The sing-along showings will provide a designated space for fans to enjoy the music without affecting other viewers.