AMD unveils RDNA 4 GPUs focusing on performance and affordability for gamers

AMD has announced its RDNA 4 GPUs, focusing on performance and affordability for gamers. The company aims to deliver high-quality graphics cards priced well below $1,000, targeting the mainstream market rather than competing with high-end rivals. The new architecture emphasizes efficiency in both performance and manufacturing. AMD plans to improve ray tracing and machine learning capabilities while ensuring cost optimization to provide better value to users. Additionally, AMD is introducing clearer product naming, like the RX 9070, to help consumers compare its offerings with competitors. This approach reflects AMD's commitment to listening to customer feedback and addressing past shortcomings.