Americans average $120 on March Madness brackets this year

Many Americans are gearing up for March Madness, willing to spend an average of nearly $120 on their brackets this year. This figure varies by age group. Gen Z is ready to risk about $199, while millennials are slightly higher at $205. In contrast, baby boomers typically bet less, averaging just $38.70. About 46% of people participate in March Madness in some way, with 24% hoping to win money. Young adults show more interest in monetary gains, as 34% of Gen Z and 29% of millennials are seeking cash prizes. Some even prioritize March Madness over work, with 15% of Gen Z admitting to taking long lunches to watch games. When creating their brackets, many rely on gut feelings or outside influences. Only 16% use their basketball knowledge, and just 14% follow hunches. Young people often decide based on advice from friends or family, with 23% doing so, while 22% go with their “vibes.” Interestingly, 10% of millennials choose based on their favorite team mascots. The survey also revealed that many fans have lucky rituals. Some wear lucky necklaces or carry a “gratitude rock.” Others focus on positive thoughts to boost their chances. The findings are part of a survey conducted by Talker Research, which included 2,000 Americans online between March 10 and March 12.