Ami Paris sponsors Cannes Critics' Week and prize

Ami Paris will be the main sponsor of the Cannes Critics’ Week, starting this year. The fashion brand will present the Ami Paris Grand Prize to the winning film. This partnership aims to promote new filmmakers and their works. Alexandre Mattiussi, founder and creative director of Ami Paris, expressed his admiration for Critics’ Week's role in discovering talent. The event showcases first and second films from directors, offering them a valuable opportunity to gain recognition. Critics’ Week executive director Ava Cahen also shared excitement about the collaboration. The Critics’ Week features seven feature films and ten short films in competition. In addition to the Ami Paris Grand Prize, films are eligible for other awards, including the SACD Prize for best screenplay. The Camera d’Or is given to first feature films that stand out at the festival. Mattiussi sees this partnership as a long-term commitment. He mentioned that the brand will host a dinner for filmmakers during the festival to celebrate cinema. Additionally, Ami Paris will provide a dressing suite for red-carpet events. Mattiussi has a growing interest in film. He has co-produced several films and is involved in projects that may appear at Cannes this year. He enjoys supporting filmmakers but is focused on his role as a designer rather than starting a film production company. As he considers directing his own story one day, Mattiussi reflects on his experiences with established filmmakers. He noted his recent work in South Korea and mentioned his dreams of directing but emphasizes taking his time. The 2025 Critics’ Week will occur from May 14 to 21 in Cannes.