Aniplex and Crunchyroll launch anime production company Hayate

Aniplex and Crunchyroll have launched a new company called Hayate Inc. This venture will focus on planning, developing, and producing anime content for the Crunchyroll streaming service worldwide. Hayate will be based in Tokyo and led by Masanori Miyake and Leo Watanabe from Aniplex. The company aims to create premium anime by combining Aniplex's production skills with Crunchyroll's marketing and distribution expertise. Previously, Aniplex and Crunchyroll collaborated on popular titles like "Solo Leveling" and "Demon Slayer." The new venture reflects the growing global popularity of anime as entertainment.