Anker launches AR campaign at Kuala Lumpur's Merdeka 118

KUALA LUMPUR, Malaysia - Anker Innovations has launched an exciting new campaign called Charge Up, SEA! This initiative combines augmented reality (AR) and visual effects to enhance user experience at the Merdeka 118 Tower, the second tallest building in the world. Anker, a leader in mobile charging, aims to transform how consumers engage with power. Leon Wu, General Manager of Southeast Asia, stated that the campaign demonstrates their commitment to innovation for everyday life in the region. The campaign features Anker's latest products, including the advanced Anker Prime Series. Charge Up, SEA! connects iconic landmarks across Southeast Asia, energizing them with the brand's technology. The digital experience allows users to explore and interact with charging solutions, reinforcing Anker's leading position in the market. Starting on February 27, the campaign will reach five countries: Singapore, Malaysia, the Philippines, Indonesia, and Vietnam. In major cities like Kuala Lumpur, consumers can engage with immersive AR experiences. At Merdeka 118, users can scan a QR code to enter a digital world showcasing Anker's charging products. Participants can also share their experiences on social media for a chance to win an Anker Desktop Charging Station. Anker’s products, such as the 250W GaN Desktop Charger and 25,000mAh Power Bank, will be available online today and in stores by April 15, 2025. Anker continues to push the boundaries of mobile charging, integrating user feedback and advanced research into their designs. The Charge Up, SEA! campaign highlights their commitment to innovation and aims to inspire consumers throughout the region.