Ankita Kaul empowers women through creativity and conversation

Ankita Kaul is a social media influencer dedicated to empowering women. At 31 years old, she started her journey by realizing that many women lose their identities in their roles as family members. To address this, she created an Instagram page where women could share their stories and support each other. Today, her page has more than 50,000 followers from around the world. Before becoming an influencer, Ankita worked as a Sales Manager across East Africa, including in countries like Tanzania and Kenya. Her passion for storytelling led her to start her social media platform. She wanted to create a space for women to connect and remember their own ambitions. Ankita believes that many women forget their own dreams while focusing on their families. Building her community was challenging. Ankita had to address sensitive topics and ensure her page was a safe space for women. She shares important issues like financial dependence and domestic abuse, aiming to make women feel heard and supported. Through polls, Q&A sessions, and engaging stories, she fosters a sense of community. Ankita emphasizes that being an influencer involves hard work. It’s about creating content, editing videos, and staying updated with trends. She loves storytelling and strives to keep her content authentic and relatable. Despite the challenges, her drive comes from her fear of failure and the joy of creativity. One significant partnership has been with Tribe Veda, a skincare brand that matches her values. However, she notes that many influencers are underpaid, as the effort often surpasses the compensation. Creating authentic content that blends brand promotions with personal narratives is essential for her. For those wanting to enter this space, Ankita advises them to find their niche and understand their audience. She stresses the importance of patience, as building a community takes time and effort. Now, as she marks her first year as a social media creator, she observes women becoming more aware of their needs and boundaries in relationships. Ankita plans to expand her content onto YouTube, continuing her mission to inspire and empower women. She believes in the idea of improving every day, one story at a time. Ankita Kaul is not only an influencer but also a storyteller and a champion for women everywhere.