Anthropic targets enterprise market for growth initiatives

AI start-up Anthropic is shifting its focus toward business users in a bid to increase revenue. The company plans to roll out new features designed for the enterprise market, rather than targeting widespread consumer use. Mike Krieger, Anthropic’s chief product officer, explained that their goal is to improve productivity for people heavily involved in meetings and document work. He emphasized the potential to make tedious tasks easier for these users. The company's strategy comes as it recently secured $3.5 billion in funding, raising its valuation to over $60 billion. Despite a booming interest in AI start-ups, there are concerns about how quickly these firms can create profitable business models. Anthropic's competitors like Microsoft and OpenAI are also focused on business solutions. Microsoft has integrated AI features into its Office tools, while OpenAI offers a version of ChatGPT specifically for enterprises. The company has reported that revenue from business clients, via its API, is growing much faster than earnings from individual users. They are currently testing a prototype that prepares meeting reports by analyzing calendars and client information, helping salespeople be better prepared for their meetings. Anthropic is also exploring voice-driven AI systems, allowing users to interact with AI through spoken commands. Krieger mentioned that this is an important development area and that the company is in talks with several partners, including Amazon, about potential collaborations. As Anthropic continues to develop its AI capabilities, its focus on enterprise features aims to enhance workplace efficiency and drive future growth.