Apple considers developing its own television set alongside new smart home devices

Apple is exploring the development of its own television set, as reported by Bloomberg's Mark Gurman. This marks a potential shift for the company, which currently only sells the Apple TV box that operates on its tvOS system. Gurman mentioned the TV set in his Power On newsletter, alongside plans for a new wall-mounted smart home hub. This hub is expected to control other devices and may include features like video calling. If Apple proceeds with the TV set, it would compete with established brands like Sony and Samsung. The new TV could integrate features from the Apple TV box, but it is unclear if it will use the same operating system.