Apple needs a folding iPhone to regain consumer interest

Apple is facing challenges and needs to regain excitement among its customers. The company has struggled with updates to its Siri voice assistant and has received pressure from the EU to share its technology with competitors. The recent iPhone 16e did not impress many, and Apple has not launched a groundbreaking product in a while. Some analysts suggest that Apple should think outside the box and release a folding iPhone. This product could potentially mix features of a smartphone and a small tablet. Rumors indicate that a folding iPhone may debut in 2026, but many believe Apple should showcase it at the upcoming WWDC 2025 event. While updates to existing products like iPhones and iPads are welcome, they do not excite consumers as much as new innovations. There is hope that the leadership changes in Apple's software engineering could lead to a better Siri, but this alone may not be enough to turn the tide. A folding iPhone could distract consumers from the underwhelming updates to Siri and other products. Although a 2025 unveiling seems unlikely, even a sneak peek from Apple CEO Tim Cook could generate significant buzz for the brand. Apple needs to remind everyone of its innovative spirit and show that it can deliver game-changing products.