Apple reconsiders development of its own television set after years of dismissal

businessinsider.com

Apple is reportedly reconsidering the development of its own television set, a concept previously dismissed by cofounder Steve Jobs. This marks a shift in strategy over a decade after Jobs expressed doubts about entering the TV market. In addition to the TV, Apple is exploring new smart home devices, including wall-mounted tablets and AI assistants. These developments come as Apple seeks to expand its product offerings and integrate AI technology into its devices. Currently, Apple offers the Apple TV, a streaming box that connects to existing televisions. The company’s services, including Apple TV+, have seen significant growth, featuring popular original shows.


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