Apple removes Siri executive amid AI competition struggles

pymnts.com

Apple is facing challenges with its AI assistant, Siri. This week, the company removed the executive responsible for Siri’s upgrades. Siri has struggled to keep pace with competitors like Amazon's Alexa and Google's Gemini. Critics say Apple’s focus on perfection and lack of clear vision have contributed to these issues. In a related development, Nvidia’s CEO, Jensen Huang, announced that future AI advancements will require significantly more computing power, potentially increasing by 100 times. At a conference, he explained that the new AI models will demand much more processing capacity than before. He also predicted that there will be around 10 billion AI agents working with one billion knowledge workers globally. Hollywood is reacting strongly against proposals that could weaken copyright protections for AI training. Over 400 industry professionals, including well-known actors and musicians, have signed an open letter urging the government to maintain these laws. They oppose suggestions from companies like OpenAI and Google that would remove legal protections for copyrighted material. Goldman Sachs is focusing on expanding its AI capabilities this year. The investment bank aims to enhance efficiency and productivity through the technology. Belinda Neal, a top executive at Goldman Sachs, indicated that 2025 will be about scaling AI adoption and exploring new use cases. Meanwhile, Jelena Zec, a partner at Citi Ventures, highlighted key AI trends. Innovations are emerging in several areas, including compliance, content creation that matches brand voice, and enhancements in communication between wealth advisors and clients. She also noted developments in AI payments systems between agents and a trend toward hyper-personalization.


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