Apple reportedly revisits plans for an Apple-branded TV
Apple is reportedly revisiting the idea of creating an Apple-branded TV, a concept that was rumored between 2009 and 2011 but never materialized. Bloomberg's Mark Gurman mentioned this in his recent newsletter. Gurman noted that Apple is evaluating the TV idea as part of a potential lineup of new smart home devices. This comes as the company considers launching a wall-mounted smart home hub. Currently, Apple only offers the Apple TV box for streaming. The new TV project is still in early stages and may take years to develop, if it proceeds at all.