Apply concealer first for mature skin foundation

Make-up artist Shira shared tips for applying foundation on mature skin in a recent TikTok video. She emphasized that those over 35 should start with concealer to correct problem areas before applying foundation, reducing cakiness. Shira recommended exfoliating the skin and using a moisturizer for hydration. She suggested using loose powder instead of foundation powder to avoid dryness and advised carrying powder and a sponge for touch-ups throughout the day. In addition to bronzer and blush, Shira demonstrated techniques to achieve a lifted look. Viewers praised her method, noting improvements in their skin's appearance since adopting her tips.