Audi introduces DAZN sports streaming in select vehicles

Audi has launched a new sports streaming service in its vehicles, partnering with DAZN. This service will let drivers and passengers watch live sports, highlights, and documentaries directly on a 14.5-inch MMI touch display. The deal builds on Audi's existing selection of entertainment apps, including Amazon Music and Spotify. With DAZN, Audi aims to enhance the experience for sports fans during their travels, providing a rich infotainment system that connects with their digital lives. Audi has a long history with sports, sponsoring teams and events at various levels. The company has been a partner of FC Bayern Munich since 2002 and offers a special app for the team in its Audi Application Store. Users will also be able to personalize their vehicle interiors with sports-themed backgrounds from the myAudi app. The car's ambient lighting can change colors to match the selected background, adding to the personalized experience. The DAZN app is now available in select Audi models, including the A5, Q5, A6, A6 e-tron, and Q6 e-tron, all featuring Android-based infotainment systems.