Australian Open embraces innovation with new fan-friendly features and social elements

The Australian Open is known for testing new ideas in tennis, similar to California's role in American sports. This year, innovations include coaches using tablets on court and relaxed rules allowing fans to move freely during matches. The tournament has introduced social elements, such as bars and music areas near the courts, making it feel more like a festival. Fans can enjoy matches while socializing, which contrasts with traditional tennis viewing experiences. Players have adapted to these changes, with some expressing support for a more entertaining atmosphere. The Australian Open continues to evolve, blending tennis with a lively social scene.