Aylmer's ads celebrate Canadian pride and trade tensions

Aylmer, a Canadian soup brand, launched a new ad campaign showing Canadians doing spit takes in response to U.S. tariffs. The ad aims to promote buying Canadian products amid ongoing trade tensions. The original ad was rejected for including American symbols, which could be seen as disrespectful. The revised version focuses on a Canadian perspective, featuring a "25%" symbol and a maple leaf. The ad concludes with a message about the impact of tariffs on soup prices. Aylmer emphasizes its Canadian roots, using mostly domestic ingredients, while acknowledging the complexities of sourcing.