Azzaro Parfums launched Forever Wanted Elixir at SXSW

Azzaro Parfums launched its new fragrance, Forever Wanted Elixir, at Billboard The Stage during SXSW from March 13 to 15, 2025. The event took place at the Moody Amphitheater in Austin, Texas, and featured top artists from various music genres. Over three nights, thousands of fans enjoyed performances from headliners like Koe Wetzel, Grupo Frontera, and John Summit. Azzaro treated the artists and attendees to samples of Forever Wanted Elixir, adding a special touch to the experience. The sampling station allowed guests to interact with the fragrance collection. A casino-themed game offered attendees the chance to win full bottles of the new fragrance or VIP ticket upgrades. The scent, which includes notes of leather, raspberry, and cardamom, was a highlight of the event. Many influencers attended, sharing their experiences with the new fragrance. Love Island USA star Kenny Rodriguez was seen enjoying the event, taking photos with fans, and showcasing Texas pride in his cowboy attire. If you couldn't make it to Billboard The Stage, you can catch the highlights on Billboard's website and social media channels.