Baltimore launches "Bold Moves" brand to attract investment

The Greater Baltimore Committee has launched a new economic brand called "Bold Moves" to attract investment to the region. This initiative aims to create a consistent narrative about Baltimore's strengths and opportunities for growth. The brand was developed after extensive research and aims to address negative perceptions about safety and quality of life. It highlights Baltimore's history of innovation and its supportive business climate for entrepreneurs. The GBC announced $4.45 billion in investment deals for 2024 during a brand event, showcasing the region's economic potential. Local leaders, including the governor and mayor, support the initiative to unify efforts in boosting business investment.