Barnes & Noble reopens flagship store in Georgetown as part of expansion plan

Barnes & Noble has reopened its flagship store in Georgetown, Washington, D.C., after closing it in 2013. This is part of a larger plan to open over 60 new locations this year, marking a significant shift in the company's strategy under CEO James Daunt. Daunt has focused on creating a more personalized shopping experience by allowing individual stores to choose their inventory. This approach contrasts with the previous model, which relied on a standardized selection. Foot traffic has increased by 7% since 2019, indicating a positive response to this change. The rise of BookTok, a popular TikTok community, has also contributed to Barnes & Noble's revival. The company has embraced this trend by hosting events and creating displays based on popular recommendations, attracting more customers to its stores.