Beauty brands appoint new executives to enhance leadership

Several beauty brands have announced new executive appointments recently. Anastasia Beverly Hills has named Nadine Kheirallah as their senior vice president and general manager of international. Kheirallah has a strong background, having worked at Fresh and L’Oréal for over ten years. Michelle Miller is the new chief marketing officer at Vegamour. She previously held the same position at K18 and was vice president of marketing at Kosas. Eva NYC has appointed Annie Kolemainen as their new CEO. Kolemainen has been with the brand since 2020 and has held various leadership roles. Beauty Pie has brought on Shira Feuer as chief marketing officer. She previously worked at Trinny London and has also had senior roles at Disney and Burberry. Pvolve has hired Jessica Shepherd, an OB/GYN, as head of medical affairs. She will focus on research and programming related to women’s health issues. BelliWelli, a rising wellness brand on TikTok, has appointed Nathan Underwood as senior vice president of sales. He has experience from the supplement brand Ritual. Not Your Mother’s Haircare has chosen Charlene Zappa as their new chief marketing officer. Zappa comes from The J.M. Smucker Company and has a long history at P&G Beauty.