Bible sales in Britain increased significantly due to Gen Z

Bible sales in Britain increased by 87% from 2019 to 2024, rising from £2.6 million to over £5 million. This surge is attributed to a growing interest in spirituality among Generation Z, those born between 1997 and 2012. Experts note that Gen Z is less likely to identify as atheists compared to previous generations. While 25% of Generation X identified as atheists, only 13% of Gen Z do. This shift reflects a broader trend of increased spiritual openness among young people. The data was reported by the Christian publisher SPCK, highlighting a significant change in attitudes towards religion among younger generations.