"Black Myth: Wukong" boosts China's global cultural influence

The video game "Black Myth: Wukong" is gaining international attention and has quickly become a cultural phenomenon. Launched in August 2023, it sold 10 million copies in just three days, marking one of the fastest releases in gaming history. Many see it as a moment similar to K-Pop's rise, highlighting China's growing influence in global entertainment. The game's developer, Game Science, has tapped into the expanding popularity of video games, which are now seen as a bigger business than movies or streaming. Hanish Patel from Deloitte Consulting emphasized the competition for people's entertainment time among various media, including games, movies, and social platforms. The global gaming industry has rebounded since the COVID-19 pandemic, with expectations of reaching $180 billion in 2024 and $212 billion by 2027. Interest in video game adaptations for movies is growing, with revenue from those titles increasing significantly. Companies like Huayi Brothers, which invested early in Game Science, have seen their stock prices rise as a result of the game's success. However, Patel cautions that film and TV studios must approach the gaming world carefully. Many past attempts to create games from movies have failed. He advises that studios should treat these franchises as expansive stories rather than just single productions to maximize their potential. "Black Myth: Wukong" is based on the classic Chinese tale "Journey to the West" and is noted for its high quality and innovative graphics. As of January 2025, it has sold 25 million copies worldwide. Experts believe this success reflects a more mature gaming industry in China and an improved connection between different sectors within it. Patel concludes that partnerships and understanding fan communities are essential for both gaming and film success.