Bluesky attracts millions as users seek alternatives to Twitter

Bluesky, a decentralized social media platform, is gaining popularity as users leave Twitter, now called X. After Elon Musk's acquisition of Twitter in 2022, many sought alternatives. Bluesky's user base has grown to over 20 million, attracting those frustrated with X's culture. Unlike X, Bluesky offers features that allow users to customize their experience, such as creating multiple feeds and using content moderation tools. This user control contrasts with X's algorithm-driven approach, making Bluesky feel more welcoming and user-friendly. Bluesky began as a project within Twitter in 2019 and has since become independent. It uses its own AT Protocol, which some critics argue may limit its interoperability with other platforms. As Bluesky grows, it faces challenges in content moderation and governance, especially if it reaches significant user numbers.