Bluesky attracts users leaving X for its decentralized features and enhanced control

Bluesky is a social media platform that allows users to post, reply, and message in a way similar to X, formerly Twitter. Launched in 2021, it was developed with funding from Twitter's co-founder Jack Dorsey to create an open and decentralized social media standard. Bluesky offers users more control over their experience, including customizable algorithms for their feeds. Unlike X, where verification can be purchased, Bluesky allows users to use website domains as handles for verification. The platform also emphasizes anti-toxicity features to reduce unwanted interactions. Recently, Bluesky gained popularity as users leave X due to concerns over content moderation and the presence of bots. As of November 13, Bluesky reported over 15 million users, with notable figures like actress Jamie Lee Curtis and several UK MPs joining the platform.