Bluesky gains 1.25 million users as brands and celebrities leave X for a new social media experience

Bluesky, a social media platform founded by former Twitter CEO Jack Dorsey, has gained 1.25 million new users since the recent U.S. presidential election, reaching a total of 15 million. This growth comes as brands and high-profile users leave X, the rebranded Twitter. Notable departures from X include The Guardian and actress Jamie Lee Curtis, who are exploring Bluesky as an alternative. Users are seeking a less toxic environment, with Bluesky offering a platform focused on community and creativity without paid ads or monetization tools. Bluesky allows for greater user customization, enabling niche communities and tailored content. While this may help brands connect authentically, it could also pose challenges in reaching target audiences.