Bluesky gains 2 million users as Taylor Swift fans flock to new platform

Bluesky has gained 2 million users, a 15% increase, since Donald Trump's recent election win. The platform is attracting not only disillusioned left-leaning users from X but also a growing community of Taylor Swift fans, known as Swifties. Nearly 13,000 users have registered under the "swifties.social" domain, alongside smaller groups for other artists like Beyoncé and BTS. This growth surged after a temporary ban on X in Brazil and again following the election. Bluesky's fan-driven domains reflect a trend seen in other social networks, where active communities enhance user engagement. The platform reports that about 30% of its users actively post, a higher rate than many other social media sites.