Bluesky surpasses 20 million users as Threads introduces custom feeds globally

Bluesky has gained over 20 million users, becoming a strong competitor to X. In response, Meta's Threads app is launching custom feeds globally, allowing users to create personalized feeds based on specific topics or user profiles. This new feature aims to enhance user experience by enabling easier access to preferred communities and discussions. The rollout follows Meta CEO Mark Zuckerberg's recent announcement about testing the feature, indicating a swift response to Bluesky's growth. Threads currently leads with over 275 million monthly users, benefiting from Instagram's integration. Custom feeds address user requests for more options beyond the default feeds, enhancing personalization on the platform.