Bluesky T-shirts mocking Zuckerberg outsell two years' sales

Bluesky's CEO Jay Graber wore a T-shirt mocking Mark Zuckerberg, and it quickly became very popular. The shirts sold for $40 each and made more money in one day than the company did from domain sales in the past two years. The money raised will support the AT Protocol developer ecosystem. The T-shirt featured a clever message in Latin: "Mundus sine caesaribus," which means "a world without Caesars." Graber's shirt was a playful response to a similar shirt worn by Zuckerberg that promoted himself. Bluesky started selling these shirts soon after Graber wore it at the South by Southwest (SXSW) event. The shirts sold out quickly, prompting the company to produce a new batch that is available until March 25 at 12:00 p.m. PT. The sales have been a big success, with the company's chief operating officer joking about the unexpected turn to selling T-shirts instead of focusing solely on their main business. Proceeds from the T-shirt sales will help build the open network on which Bluesky operates.