Bounty Fresh certified drug-free poultry; Vitarich expands hen distribution

Bounty Fresh and Vitarich Corp. are making strides in the poultry industry. Both companies recently announced important developments to expand their businesses. Bounty Fresh received certification from Lloyd’s Register Quality Assurance for raising chickens without antibiotics. This milestone is part of their effort to promote healthier poultry products. They plan to extend their antibiotic-free practices to all their farms and feed mills. Vitarich has secured an exclusive distribution deal for white hens from the French breeder Novogen. These hens are praised for their productivity and can lay eggs efficiently for over 100 weeks. Vitarich aims to help local farmers increase their income and productivity with these birds. According to Vitarich's CEO Ricardo Manuel Sarmiento, farmers are looking for reliable sources to boost production. The Novogen hens will offer better value to farmers and consumers. Novogen's CEO Mickael Le Helloco mentioned that they use a mix of traditional methods and new technologies like artificial intelligence to improve their products over time. This approach helps ensure quality and efficiency in poultry farming.