Brain rot named Oxford Word of the Year for 2024
corp.oup.com — December 2, 2024, 02:01 AM UTC
The Oxford Word of the Year for 2024 is "brain rot," chosen after over 37,000 public votes. This term reflects concerns about the negative effects of consuming excessive low-quality online content, particularly on social media. "Brain rot" has seen a 230% increase in usage from 2023 to 2024. It describes both the impact of trivial online content and its perceived effects on mental health, especially among younger audiences. The term gained popularity on platforms like TikTok and has entered mainstream discussions. It highlights a growing awareness of the potential dangers of digital consumption, particularly for children and young people.