Bras emerge as fashionable statement pieces in 2025

Bras are becoming more than just underwear; they are now a fashion statement. Traditional seamless T-shirt bras are being replaced by more revealing styles like lace and mesh. Major retailers like M&S are embracing this trend, with 38.2% of the UK's bra market. In 2023, M&S sold over 20 million bras, with younger customers driving much of this growth. At a recent collection preview, a £10 lace bra with a bow was highlighted. Soozie Jenkinson, head of lingerie design at M&S, pointed out that lace is making a comeback. While these bras are not specifically made to be seen, their increasing popularity indicates a shift away from bras that were meant to be hidden. British brand Bluebella has seen success with its sheer black and floral-embroidered bras. CEO Emily Bendell notes that customers now view bras as more than just functional items. Many women see bras as fashion pieces that can enhance their outfits. This trend aligns with a broader movement towards greater visibility in fashion. Items traditionally considered private, like thongs and exposed underwear, are now celebrated. Celebrities like Sydney Sweeney and Scarlett Johansson have worn outfits featuring visible bras, further pushing this style into the mainstream. Fashion shows have also picked up on this trend. At Paris Fashion Week, brands like Dior and Miu Miu showcased designs that feature bras prominently. Miu Miu, known for its bold styles, included dresses that seemed to fall off models, revealing the bras underneath. For consumers wanting to balance comfort and style, brands are getting creative. Vaquera, for example, offers a T-shirt that gives the illusion of a bra underneath, allowing wearers to choose how they want to layer their outfits.