British Airways launches localization service for Indian travelers

British Airways has launched a new service for Indian travelers heading to London. This service, called "meet and assist," is offered in local languages to help passengers who need special assistance. It is available for free in Hindi, Punjabi, Telugu, and Tamil at five Indian cities where the airline operates. The service includes help with check-in, navigating the airport, and boarding the flight. British Airways staff will be there to support customers from the moment they arrive at the airport until they reach London Heathrow. The aim is to improve accessibility and enhance the customer experience. Currently, British Airways operates 56 direct flights from India to London, with multiple flights each day from Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. The new service was rolled out this month after successful trials last year that helped over 500 customers. The airline has trained staff in local languages to provide personalized support. This initiative is part of British Airways' commitment to ensuring that all customers travel safely and comfortably. Louise Street, the airline's director of worldwide airports, stressed the importance of supporting passengers who may need extra help during their journeys. British Airways has a long history of connecting India to the world and is committed to meeting the needs of its Indian customers. This new service is part of a larger investment plan that aims to improve customer experience further.